Napa is an auto parts retailer that has over 6,000 stores nationwide.

Our challenge was to find a way to highlight Napa’s range of parts in a unique way.

We answered the challenge by combining Napa’s most popular parts with a part-a-day calendar. We designed the Part-a-Day calendar to be reminiscent of an era when mechanics were local and filling stations were on every other corner. Each day features a different Napa part and the holidays are marked with special treatments.

Printed in only 2 colors, the calendar embraces the DIY aesthetic that every mechanic has. The calendars were distributed to all Napa retailers throughout the United States.

Featured in Communication
Arts Design Annual 2014
Featured in FPO awards annual 2014
NY Addy Silver Winner